Citify.app is a sophisticated web scraper that actively monitors city and municipality websites and tracks them by keywords, issues legislation among many others. Citify alerts you via email whenever your issues or business are included in documents that City Hall is sharing online.
The app needed a comprehensive SEO strategy to outline the best practices required not only to icnrease traffic to the site organically but also to identify what municipalities they should go after first based on keyword volume and keyword difficulty.
A really interesting consideration about this project was the fact that SEO was driving development rather than the other way around. Normally when you build an app or website you lay out the fround work and then focus on content. In this particular case focusing on SEO was a priority so that the app could Scrape the municipalities that mattered the most to the users.
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